Cause and effect

When you are giving a presentation, your job is to not only present the facts but also to give the reasons (why), the purpose (objectives) and the results.

In a presentation, the language used is often very simple, much simpler than if we were writing.

For example:

Reason:

• We sold the land because we needed to release the cash.
• We closed the offices in London because they were too expensive to run.

Purpose:

• We set up the team to look at possible ways to improve efficiency.
• We sold the land to get necessary capital for investment.

Result:

• We sold the land and had enough cash to invest in new equipment.
• We expanded the sales network and sales increased.